01
Invite, don't pitch
An invitation to be a guest gets you an hour with people a cold email never would. The relationship starts before the sale.
Podcasting for business development
Podcasting that wins work
Most businesses treat a podcast as marketing. The ones that get results use it to start conversations, build trust and win work. Here's how, and a free call if you'd like help getting started.
Meet your producer
Wayne Willis
Founder of Audite, the Hull podcast production company based at C4DI.
Why it works
A podcast isn't a marketing channel. Used well, it's the easiest way to start conversations with the people you want to work with.
02
Trust before the meeting
Prospects hear how you think and what you stand for long before they sit across a table from you.
03
One chat, a month of content
A single recording becomes clips, posts and newsletter material, without you staring at a blank page.
Your first step
Write down five people you'd love to work with. That's your first season's guest list.
Made in Hull
We produce shows for businesses, charities and educators across the Humber, recorded in the studio at C4DI or on location.
North of OrdinaryC4DI
Inside Modern LeadershipDr Claire Wilson and Amy Archer
Be Yourself, Be HeardMentis Clinic
Podcasts and live webinarsBridgit Care
Regulatory RoundupRubicon Bridge
Shifting Views with WillisAudite original
“I can't think of anything we invest in that's better value.”
5.0
out of 5
Is a podcast right for your business?
Book a free 30-minute call. No hard sell. You'll leave with a clear idea of whether a podcast fits your goals, and what a first season could look like.
Prefer email? wayne.willis@audite.uk